Tanya Kostiw

A social strategy is key to drive engagement, particularly with the millennial cohort, but making that content shoppable is the next evolution.

The trend of enabling consumers to purchase products highlighted on established social media platforms or even similar, emerging channels is one big fashion retailers and small brands alike have been tapping into.

http://strategyonline.ca/2014/12/17/trend-alert-social-shoppable-content/